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mercredi 27 juillet 2011

Media and Marketing News & case studies


Media and Marketing News


The Huge Success Of Nike On Facebook – Behind The Scenes Case Study

Posted: 26 Jul 2011 08:38 AM PDT

When one of the world's biggest brands Nike sit down and make a video about what works for them on Facebook that is something that you should probably take the time to watch. This short case study...

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LinkedIn Launches Button That Lets You Apply for Jobs

Posted: 26 Jul 2011 08:31 AM PDT

LinkedIn just made it easier to apply for a job, thanks to the launch of its new "Apply With LinkedIn" button. The business-oriented…

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Google + : les règles à respecter

Posted: 26 Jul 2011 08:27 AM PDT

Attention ca barde sur Google Plus ces jours-ci. Le réseau social de Google qui vient de passer la barre des 20 millions d'inscrits a décidé que la population avait intérêt à écouter! Aussi,...

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Citroen Launch Mobile And Facebook Real World Hide And Seak Game To Win Cars

Posted: 26 Jul 2011 07:24 AM PDT

Citroen in the UK have just launched a campaign that will be running across mobile and Facebook that will engage players in an online game of hide and seek to try and win cars. The campaign is to...

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6 Daily Habits for Facebook Marketing Success

Posted: 26 Jul 2011 05:00 AM PDT

Do you feel overwhelmed by Facebook? Wouldn't it be nice to know specific daily actions you can take to get real results on your Facebook page? You've come to the right place. Facebook...

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Case study – how AT&T use Facebook for customer service

Posted: 26 Jul 2011 03:34 AM PDT

Facebook have recently released a case study that shows how AT&T are using Facebook to run an effective customer service strategy. The findings are applicable to other companies that want to...

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Net cash poses as next major threat to pay-TV

Posted: 26 Jul 2011 03:13 AM PDT

In what should be a wake up call for the industry, consumer research from Leichtman Research Group (LRG) reports that the drop in pay-TV is mainly due to the cost of services and by a...

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Consumers show rise in uptake for online TV applications

Posted: 26 Jul 2011 02:35 AM PDT

New research by In-Stat reveals despite TV apps are not the reason for consumers purchasing connected TVs, over 60% of connected households will use a TV app at least once...

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10 things to know before using Twitter

Posted: 26 Jul 2011 01:53 AM PDT

Image:  Most people don't grasp the concept of Twitter until they start using it. And if they actually manage to maintain an...

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Bayt.com signs agreement with Jordan Engineers Association

Posted: 26 Jul 2011 01:44 AM PDT

According to the Jordan Times, Bayt.com the online job search portal, has signed an agreement with Jordan Engineers Association (JEA) to set up a JEA-branded Career Channel. The online platform...

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Plugin WordPress Google + pour afficher son profil

Posted: 26 Jul 2011 01:27 AM PDT

Mise à part le bout de code offert par SocialStatistics.com pour afficher un widget de son profil G+ sur son blog, le programmeur John Henson a développé un petit plugin WordPress qui affiche une...

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Comparatif Google + / Facebook / Twitter

Posted: 26 Jul 2011 12:49 AM PDT

Google Plus est le réseau social qui monte, qui monte. Mais jusqu'où ira t-il et surtout arrivera t-il à s'imposer au delà de la sphère geek ? En attendant voici un petit tableau...

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Facebook becomes commercial platform, with on-demand video service

Posted: 26 Jul 2011 12:45 AM PDT

Thanks to a new platform from White Square Media, businesses wanting to embrace Facebook as a commercial platform are getting on-demand, interactive video service for advertisements and informational...

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Aux États-Unis, les recruteurs peuvent éliminer un candidat à cause de son profil Facebook

Posted: 25 Jul 2011 11:36 AM PDT

Avant internet, les recruteurs devaient appeler les écoles afin de vérifier les diplômes indiqués sur le CV mais aussi les anciens employeurs. Aujourd'hui c'est simple comme un jeu...

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Online video market gains popularity among youth

Posted: 25 Jul 2011 04:17 AM PDT

According to a Metacafe study, online video viewing among young adolescents is becoming increasingly popular. The sponsored study on web-based TV services reveals a direct upward trend in online...

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Mohamed TAZI
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