A video case study about an out of home Adshel campaign for Transformers: Revenge of the Fallen movie.
The campaign incorporated 50 sites of Adshels Bluetooth network (out of 200 sites), making this the largest integrated mobile and outdoor campaign to date. The BlueZone downloads offered throughout the network include video trailers, ring tones, screensavers and movie alerts plus a movie voucher that can be redeemed at a Hoyts Candy Bar.
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